Beyond the Surface: Investigating Concealed Meanings in Drug Posters through Semiotic Analysis
Abstract
Drug posters are intricate communicative artifacts that carry hidden connotations, myths, and ideologies. This article employs semiotic analysis to explore the layers of symbolism in these posters. By examining both verbal and visual signs, this study aims to uncover the connotative meanings embedded in drug posters and reveal the underlying myths and ideologies. Using Saussure's semiotic theory and Barthes' theory of meaning as frameworks, various drug posters were analyzed qualitatively. The findings highlight the complex interplay between verbal and visual signs, uncovering connotations, myths, and ideologies. This research enhances our understanding of the persuasive strategies in drug posters, offering insights into their socio-cultural impact. Verbal signs often conveyed warnings about the negative impacts of drug use, while visual signs reinforced these messages with additional layers of meaning
References
Barthes, R. (1957). Mythologies. Paris: Seuil.
Bella Prabasari, D. P., Weddha Savitri, P., & Shanti Sari Dewi, A. A. Sg. (2018). Verbal and Non-verbal Signs in the First Episode of Webtoon Orange Marmalade. Humanis, 664. https://doi.org/10.24843/JH.2018.v22.i03.p14
Creswell, J. W. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). London: SAGE Publications Ltd.
Farid, S. (2022). Observation. In Principles of Social Research Methodology (pp. 365–375). Singapore: Springer Nature Singapore. https://doi.org/10.1007/978-981-19-5441-2_25
Iskanderova, T. (2024). What is Semiotics? In Unveiling Semiotic Codes of Fake News and Misinformation (pp. 5–9). Cham: Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-53751-6_2
Jayanti, N. N. T., Santika, I. D. A. D. M., & Pratiwi, D. P. E. (2021). An Analysis of Verbal and Non-verbal Signs in Nivea Nourishing Body Lotion Advertisements. ELYSIAN Journal: English Literature, Linguistics and Translation Studies, 1(1), 93–103.
Modok, M. A. N., Santika, I. D. A. D. M., & Pratiwi, D. P. E. (2021). An Analysis of Verbal and Visual Sign Found on Grave of the Fireflies Posters. ELYSIAN Journal: English Literature, Linguistics and Translation Studies, 1(3), 64–74.
Pedwell, R. K., Hardy, J. A., & Rowland, S. L. (2017). Effective Visual Design and Communication Practices for Research Posters: Exemplars Based on the Theory and Practice of Multimedia Learning and Rhetoric. Biochemistry and Molecular Biology Education, 45(3), 249–261. https://doi.org/10.1002/bmb.21034
Saussure, F. de. (2011). Course in General Linguistics (P. Meisel & H. Saussy, Eds.). New York: Columbia University Press.
Smit, B., & Onwuegbuzie, A. J. (2018). Observations in Qualitative Inquiry: When What You See is Not What You See. International Journal of Qualitative Methods, 17(1). https://doi.org/10.1177/1609406918816766
Copyright (c) 2024 RETORIKA: Jurnal Ilmu Bahasa
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons-Non Ceomercial-Attribution-ShareAlike (CC BY-NC-SA)
Abstract viewed = 6 times
PDF downloaded = 6 times
2.png)
